Building Customer Trust By Showcasing Your Security Practices

11:05am

HomeAgendaBuilding Customer Trust B…

Session Overview

Security is the #1 topic around the world and all companies are focused on how to protect their assets, data, locations and people. They expect that same rigor from their vendors. Security is a strategy that enables market access, branding, reputation and ultimately revenue. Having a good security organization is not good enough to maintain your customers’ trust.

The Why: Has your company built a security story that clearly outlines your ethos, accomplishments and path to support revenue creation? If not, you might be at risk of losing your customers’ trust. Come join this discussion to see how to build and maintain your customers’ trust.

Key Takeaways:

  • Learn how to win the trust of new and current customers by marketing your security practices
  • Understand how to communicate cyber, physical, supply chain and business resiliency effectively to sales and non-technical people who influence revenue with customers
  • Identify topics that your customer wants to hear more about like vulnerability management, global events and challenges to fulfilling services you offer them

This session is for… you if you thought that all areas of security in your company are just behind-the-scenes protection and an operating expense only. It is actually one of the most valuable areas to showcase as a trust & verify activity, creating revenue and ensuring customer’s trust and loyalty.

Similar Sessions

11:05am
Workshop

Leading Your Team Through Turbulent Times

60 mins
  • Track - Workshop
  • Leadership
  • Non-Technical
  • Premium Only

The world has experienced its fair share of shared trauma in the last three years. On top of that, individual struggles like health issues or the passing of a loved one mean your employees and colleagues are no strangers to experiencing turbulence in their lives.

While advice on how to react to specific hardships is plentiful, we often look for them because we’re worried about saying or doing the right thing. Truly supporting those who are suffering through a multitude of issues requires us to decenter ourselves to understand different perspectives in terms of communication and support.

Content Warning: Please note that this session may cover topics that some may find uncomfortable to engage in including mental health and health conditions.

Key Takeaways:

  • How to step up as a leader for your employees during challenging times
  • Creating psychological safety in your teams
  • Policies and methods to support your employees through life challenges
11:40am
Presentation

Innovating For The Future While Winning Customers Today

30 mins
  • Track - Frontier Strategies
  • Digital Transformation
  • Leadership
  • Non-Technical

Innovation has always been vital to the survival and the growth of any business, but the need to innovate at a fast pace is crucial now more than ever. Technology companies need to innovate for maintaining competitive advantage today and to also continue growing in the future. Business uncertainties and everyday challenges make investing in innovation a challenge. Different processes and investment models are required for teams to innovate on current products vs creating completely new or disruptive products.

Join this session to learn how to build an organization that can innovate for the future while delivering differentiated value today.

The Why: Innovation is key to the survival of Tech Companies. Innovating while managing uncertainty and innovating for the future while meeting current demands is challenging and needs intentional sponsorship and focus from Tech Leaders.

Key Takeaways:

  • How to focus on future innovation while delivering differentiated customer value today?
  • How to manage uncertainties and create an adaptive innovation strategy?
  • How to build mechanisms and an environment that enables teams to innovate?

This session is for… you if you are a Senior/Director+ Tech Leader who is responsible for innovation and/or delivery of differentiated customer value.

1:15pm
Workshop

The Fundamentals of Understanding Risk as an Individual

60 mins
  • Track - Workshop
  • Premium Only
  • Security

As organizations’ budgets go under greater scrutiny, Tech Leaders are increasingly becoming reliant on their team’s ability to make informed decisions and manage uncertainty through their awareness, understanding, and knowledge of risk. Risk management is crucial to New Frontier operations. Organizations must recognize their risks and respond swiftly to changing conditions.

The ability to recognize the potential for loss, make intelligent decisions based on information, and balance the analysis of prospective risks and benefits are two ways to mitigate risk, but both are flawed.

In this workshop, we’ll dive into how individual risks can ultimately impact the organizations we support, gain an understanding of the technical concepts and flexible risk management solutions that firms can use to manage risk and how to lean on technology to pre-emptively predict and provide solutions to areas that could leave you susceptible.

Key Takeaways:

  • Hands on activities to learn how to identify common risks and understand the potential impact on organizations.
  • Gain deeper understanding of the technical concepts in risk management.
  • Develop skills and strategies for managing risk from a personal and organizational perspective.

This session is for… everyone interested in learning more about risk management, has an appreciation for the importance of risk management in different industries and contexts, and how to proactively identify potential risks and develop action plans for resolving the risks.

10:00am
Keynote

Leading Fearlessly in the Age of Cyber Threats

30 mins
  • Track - Keynote
  • Keynote
  • Not To Be Missed
  • Security
  • Technical

Cybersecurity has become increasingly complex and has become a topic of importance in the world. Navigating cybersecurity and other technology challenges can be extremely difficult as it is a mix of art and science.

In this talk, we will discuss the evolving threat landscape, balancing risk and innovation, how to build a culture of security, and building a resilient program and workforce. This session will be great for those who want to pursue a career in cybersecurity, those that are currently cybersecurity practitioners, or those that are pursuing a leadership role or are in leadership roles in cybersecurity – the stories and topics will resonate with all.

Key Takeaways:

  • An Update on the Evolving Threat Landscape
  • Balancing Risk and Innovation – Navigating Technical Complexities in Organizations through Leadership and Influence
  • Building a Culture of Security and Resilient Program and Workforce

This session is for… anyone in a cybersecurity role, pursuing a cybersecurity career or a leadership role, as well as those navigating technical complexities that require the art and science of influencing leadership.

11:05am
Workshop

Implementing an AI Security Framework

60 mins
  • Track - Workshop
  • Non-Technical
  • Not To Be Missed
  • Premium Only

Machine Learning and AI have been at the core of many businesses. AI allows businesses to implement powerful solutions that increase productivity and give their customers delightful experiences. But, as we all know, with great power comes great responsibility! When it comes to AI, there are a lot of security considerations that need to be accounted for, such as user data privacy, wrong prediction implications, vulnerability to model manipulation, bias, explainability, and much more.

Does your company have an AI Security framework? Together, we’ll embark on the journey of implementing an AI framework, similar to the one we have at BILL. We’ll examine the security concerns that we faced at every step and the resulting AI security framework that it led to.

The Why: As AI and ML become more prevalent in every business, it’s important to start thinking about the AI security framework now, as opposed to waiting for the first breach or incident.

Key Takeaways:

  • You will learn about BILL’s journey of bringing a core document extraction feature to our customers
  • You will learn about different security challenges we faced along the way
  • You will gain an understanding of the main aspect of creating an AI Security Framework.

This session is for you if… you work in the space of AI or Security.

11:05am
Workshop

Power of the Ask: Breaking Through Imposter Syndrome to Ask for What You Deserve

60 mins
  • Track - Workshop
  • Career Development
  • Non-Technical
  • Premium Only

When preparing to make an important ask, such as asking for a raise, requesting an international office transfer, or pitching a bold new idea, imposter syndrome can stop us from asking for what we want, deserve, and believe in.

In this creative workshop, we will dive deeper into understanding the 5 archetypes of imposter syndrome and you will create your own tool to help you overcome the imposter whenever it rears its ugly head.

The Why: Imposter syndrome is one of the key reasons women are not asking for what they want and deserve.

Key Takeaways:

  • Understanding of the archetypes of imposter syndrome and how to identify them.
  • Tools to help you when preparing to make an ask and overcome the imposter, including creating your own “”WINS”” poster that you can take home as a visual reminder.
  • Stories from other women in the room to remind you that you are not alone!

This session is for… YOU if you believe imposter syndrome has at one point held you back, or is currently holding you back, from asking for the things you deserve and living the life you want.

3:35pm
Presentation

Sustainable Product Design

30 mins
  • Track - Frontier Strategies
  • Digital Transformation
  • Non-Technical

Sustainable product design is the new frontier of design. Resources on the planet are limited, and excessive depletion, pollution and carbon emission are causing global climate change. Proliferation of consumer electronics with technologies like IoT and AI is exacerbating the problem.

Our future survival is dependent on how well we source and use our planet’s limited resources responsibly. Companies that have responsible sustainable designs will be the ones that come out ahead in the next 30 years.

The Why: Many countries will soon implement mandates for companies to operate and care about designing sustainability for a minimal carbon footprint to protect the planet and all species, including us.

Key Takeaways:

  • Why you and your organization should care about sustainable design
  • How your carbon footprint is generated in the life of a consumer electronics
  • How to your reduce carbon footprint when designing next-generation consumer electronics

This session is for… you if you want to learn how to apply sustainable design or work for a socially responsible organization.

4:10pm
Presentation

How to Build a Sustainable Pipeline where Diverse Talent Thrives

30 mins
  • Track - Frontier Strategies
  • Diversity Equity & Inclusion
  • Non-Technical

Despite a heightened focus on DEI+B, particularly in the wake of the recent Black Lives Matter protests around the world, more talks around corporate social responsibility and an increase in underserved women founders in STEM/Tech industries, there still remains significant gaps between talk and action at many companies.

LinkedIn data shows that while 69% of talent professionals agree their organizations are committed to more diverse hiring, only 47% feel their hiring managers are held accountable for interviewing a diverse slate of candidates so this equates to prepared diverse talent not having access for equitable hiring practices, recruitment or advancement in the workplace.

In this session we’ll explore and dig into ways recruiters, managers and team leads can not only recruit qualified diverse talent but prepare the company culture for their arrival and advancement in leadership roles.

11:40am
Presentation

Navigating Complexity in Uncertain Times

30 mins
  • Track - frontier-leadership
  • Leadership
  • Non-Technical

As leaders and managers, we have moments when a curveball strikes, seemingly out of nowhere. We find ourselves faced with making a strategic decision with incomplete information and a high degree of uncertainty. If ever there was a moment to pause and think intentionally about leading through complexity and uncertainty, that time is now.

We have experienced the most disruptive healthcare and economic crisis in modern times. This session will build on lessons learned to look at shaping our mindset and practices now to set the tone for our response next time the charted path no longer meets needs.

Key Takeaways:

  • Know your true north: Be intentional and transparent with your business and people strategy so everyone is facing the same direction
  • Foster an open and supportive people culture – visibly celebrate your people and encourage them to celebrate each other
  • Arm yourself with supportive peers and trusted advisors, staying true to your values and implementing a ‘gut check’ cadence

This session is for… leadership with strategic decision-making responsibilities and for anyone in a supervisory role with the authority to make decisions that impact others.

12:15pm
Presentation

Navigating The Modern Challenges of Entrepreneurship

30 mins
  • Track - frontier-leadership
  • Leadership
  • Non-Technical

Full session details coming soon…

2:25pm
Presentation

Getting & Staying Ahead in Technology: Lead with Purpose

30 mins
  • Track - frontier-leadership
  • Career Development
  • Leadership
  • Non-Technical

For any woman currently in a technology position or for those looking to explore a career in tech, it is important for them to consider how to succeed in the field today. Sarah Martin has worked in the tech space for nearly two decades and has successfully risen through the ranks of a traditionally and heavily male-dominated field.

For any woman currently in a technology position or for those looking to explore a career in tech, it is important for them to consider how to succeed in the field today. Sarah Martin has worked in the tech space for nearly two decades and has successfully risen through the ranks of a traditionally and heavily male-dominated field.

Part of the secret to her success has been finding new opportunities to stretch herself and build new skills, ultimately becoming what she calls “”an operator”” and not just a great technology professional. Most important to Sarah’s own career trajectory has been her ability to connect her work to a deep societal purpose.

In this presentation, Sarah will offer advice for women looking to learn how to get and stay ahead in technology. Sarah’s guidance will help you learn how to connect to your own purpose as THE greatest source of your professional growth and success.

Key Takeaways:

  • How to get and stay ahead in technology today by challenging yourself to build your business, and not just your technology, acumen
  • How to find a deeper purpose in your work, including how to think about the application of technology as a powerful source of good
  • How applying your purpose can help guide new transformational technologies, inspire greater team engagement, and become the best source of good decision-making and leadership
3:00pm
Presentation

Building a Diverse Data Analytics Team in Your Journey To Becoming a Data-Led Organization

30 mins
  • Track - frontier-leadership
  • Diversity Equity & Inclusion
  • Leadership
  • Non-Technical

The demand for data is only increasing, bringing data analytics teams front and center with opportunities to help propel their business. In this session, we will discuss how to scale build diverse data teams, the key roles to hire for, how to drive data-enabled business growth, and what data analytics with cybersecurity looks like today and as the industry continues to evolve.

The Why: High-growth companies are becoming increasingly reliant on data and data analytics teams to analyze and inform their business. As this reliance on data grows, the demand for data experts skyrockets. With this in mind, it is crucial that organizations are able to optimize for strategic hires with diverse perspectives.

Key Takeaways:

  • Defining your tech and organizational strategy to prioritize strategic hires
  • How to approach diversity and inclusion when building these teams
  • How to drive data-enabled business growth and the right data-driven culture within the company by leveraging analytics, data science, and machine learning

This session is for… you if you are interested in the future of data analytics and how to hire a well-rounded, diverse data team.

3:00pm
Workshop

Social Engineering: How To Protect Yourself and Your Customers From Cyber Hacks

60 mins
  • Track - Workshop
  • Premium Only
  • Security
  • Technical

Social engineering is now one of the most common attack vectors in cybersecurity, with everyone from individuals to organizations being targets. Without proper awareness and practices, even the most seemingly minor information available online can lead to a shattering exploit by a skilled attacker. With the growing number of romance scam, business email compromises (BEC) and other hacks that influence people into giving their information that leads to financial and emotional consequences.

Our security posture must be strong especially operating in Cyberspace. Our business and personal lives are documented via all platforms to increase awareness of our business and to share our lives with friends and family. Unfortunately, hackers use our information to appeal to our emotions and manipulate people. Ready to learn how to social engineer work in your business and personal live and how to identify and report the potential scam.

Key Takeaways:

  • How to protect secure yourself and your business from Social Engineering attacks.
  • Identifying Social Engineering Principles and Framework and how to reduce the risk of an a
  • How security awareness can help protect their customers and employees.

This session is for… everyone who is interested in learning more about social engineering and its tactics. How to identify a scam and best practices to help you as an individual, family and organization better secure yourself.

Get your First Look ticket today and save $350!

Events in the Women In Technology Series

Women in Tech DC

May 15 - 16, 2024Gaylord National Resort & Convention Center, MD

European Women In Technology

June 26 - 27, 2024RAI Amsterdam

Women Of Silicon Roundabout

Nov 27 - 28, 2024ExCeL London

Ascend Global Media is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730.