Building Customer Trust By Showcasing Your Security Practices

11:05am

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Session Overview

Security is the #1 topic around the world and all companies are focused on how to protect their assets, data, locations and people. They expect that same rigor from their vendors. Security is a strategy that enables market access, branding, reputation and ultimately revenue. Having a good security organization is not good enough to maintain your customers’ trust.

The Why: Has your company built a security story that clearly outlines your ethos, accomplishments and path to support revenue creation? If not, you might be at risk of losing your customers’ trust. Come join this discussion to see how to build and maintain your customers’ trust.

Key Takeaways:

  • Learn how to win the trust of new and current customers by marketing your security practices
  • Understand how to communicate cyber, physical, supply chain and business resiliency effectively to sales and non-technical people who influence revenue with customers
  • Identify topics that your customer wants to hear more about like vulnerability management, global events and challenges to fulfilling services you offer them

This session is for… you if you thought that all areas of security in your company are just behind-the-scenes protection and an operating expense only. It is actually one of the most valuable areas to showcase as a trust & verify activity, creating revenue and ensuring customer’s trust and loyalty.

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