Digital DNA and Product Strategy

In shaping our product strategy, we’ve categorized digital products into three distinct arenas: the Game of Attention, the Game of Transactions, and the Game of Productivity. From these categories, we’ve established a North Star metric that captures the essence of customer engagement—the pivotal moment where a delightful value exchange occurs, encouraging customers to continue using our products.

Now, we can identify each customer by their unique digital DNA. Our product strategy must evolve to consider individual digital phenotypes, utilizing parameters like speech patterns, word choice, GPS data, ECG readings, and even pauses. These insights reveal far more about our customers than they may realize. As product designers, how can we tailor our strategies to meet the needs of each individual? How should we recalibrate our North Star metric to embrace the Game of Intimacy?

This session draws inspiration from the ground breaking ideas of thought leaders like Dr. Yuval Noah Harari and Dr. Eric Topol. 
Key Takeaways:

• Guiding principles for leveraging digital DNA while designing product strategy
• Examples of nudges and frictions available
• Ways to measure success

This session is for... digital product designers and consumers alike, providing valuable insights for all involved.