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Securing Your Digital Edge - How to Thrive in Today’s Cloud Marketplaces
18 Sep 2024
People X Leadership Stage
According to the 2023 State of Cloud Strategy Survey, 76% of businesses are adopting, broadening, or considering a multi-cloud strategy. Notably, this trend is more pronounced among high-maturity companies, with 86% pursuing multi-cloud strategy, in contrast to just 54% of their low-maturity counterparts.
Integral to these strategies are cloud marketplaces—platforms that connect cloud service providers with consumers. Cloud marketplaces facilitate the discovery, purchase, and management of cloud-based services and applications from vendors operating in verticals including (but not limited to) Infrastructure as a service (IaaS), Platform as a service (PaaS), and Software as a service (SaaS). Cloud marketplaces such as AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform Marketplace are notable examples of success, but the narrative far exceeds these giants. The cloud service ecosystem is vast and dynamic, encompassing web enablers, cloud infrastructure resellers, domain resellers, and many more. This raises another question: In an era dominated by online transactions and digital agreements, how can businesses utilize the cloud not simply to sustain but to grow?
This deep dive will cover how cloud marketplaces not only drive advancements but improve online identities for businesses and individuals, going beyond cloud applications and focusing on cloud infrastructure and how it can help push for business growth. This will include understanding the marketplace ecosystem, positioning offerings strategically, prioritizing marketing and brand visibility, focusing on customer success, and regularly leveraging analytics and feedback.
Key Takeaways:
Integral to these strategies are cloud marketplaces—platforms that connect cloud service providers with consumers. Cloud marketplaces facilitate the discovery, purchase, and management of cloud-based services and applications from vendors operating in verticals including (but not limited to) Infrastructure as a service (IaaS), Platform as a service (PaaS), and Software as a service (SaaS). Cloud marketplaces such as AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Platform Marketplace are notable examples of success, but the narrative far exceeds these giants. The cloud service ecosystem is vast and dynamic, encompassing web enablers, cloud infrastructure resellers, domain resellers, and many more. This raises another question: In an era dominated by online transactions and digital agreements, how can businesses utilize the cloud not simply to sustain but to grow?
This deep dive will cover how cloud marketplaces not only drive advancements but improve online identities for businesses and individuals, going beyond cloud applications and focusing on cloud infrastructure and how it can help push for business growth. This will include understanding the marketplace ecosystem, positioning offerings strategically, prioritizing marketing and brand visibility, focusing on customer success, and regularly leveraging analytics and feedback.
Key Takeaways:
- How to optimize dynamic marketplace investments through a series of examples and actionable insights.
- The strategies and tactics to unlock the full potential of cloud marketplaces as a growth channel for a business.
- Understanding the advantages of the cloud, and how businesses poised to capitalize on them can maximize their benefits.